Tips and advice from a wedding florist – An interview with Surrey wedding florist Rosie Welch

[T]his is the start of another series of feature blog posts where I will be interviewing a few of my favourite wedding suppliers in Surrey to get some tips and advice from them which will hopefully help you with your wedding planning!  My first interview today is with Surrey wedding florist, Rosie Welch, from Rosie Welch Bespoke Floral Design.  I first met Rosie when I was second shooting for another photographer, and then we met again when we had stands opposite each other at a wedding fair in Surrey.  I noticed Rosie’s stand immediately because it was beautifully put together, and we had both thought to use wooden crates to display our products so we had something in common! We hit it off immediately and I look forward to working with Rosie more in the future.

I went to see Rosie at work, preparing for a wedding at a Surrey venue on a Sunday morning. You can see photos of her work that day above and below and I think you’ll agree that she did a stunning job. I particularly love the whimsical feel of those beautiful trees lining the aisle in the ceremony room. I’m sure the bride and groom were thrilled with them!

Now, on to the interview with Rosie!

Tell me a bit about yourself and your company.

Having been in the industry for nearly 10 years, I had worked in shops and freelanced all over South London, but in Jan 2016 it was time to go out on my own. I now specialise in weddings and events and I operate all over London and Surrey, and with such a passion for flowers and all things floral I absolutely love my job!

How did you get into wedding floristry?

Weddings are a big part of shop work and that is where I started. I chose to go down the wedding floristry route myself as I love the idea of being a part of making someones special day and making it look beautiful.

Describe your typical day.

Being a florist generally means an early start! I usually get up to New Covent Garden market for 4am, whilst it’s still quiet, where I collect my flowers that I would have pre-ordered. I love the buzz of the market and being involved in the banter. I then come back to the studio and prep all my flowers and get to work on the wedding or event I have that weekend. I often have lots of meetings and bridal consultations throughout the week, it’s great to meet face to face and discuss ideas and how the brides want their big day to look.

What is your favourite part of being a florist?

I love to shop! When I go to the market I’m like a kid in a sweet shop! I love flowers and seeing what’s new and what’s in season. I also love seeing the bride’s reaction when she sees her flowers on the morning of her wedding. It makes all the planning worthwhile.

What’s the biggest lesson you have learned that you would pass on to new wedding florists just starting their business?

Organisation! It pays to plan out the type and quantities of flowers and foliage you’re going to use and when you’re going to buy them. Timing it right so that the flowers are at their best for the big day. Also, always bring spare vases! Accidents happen and when a vase smashes you need to be prepared!

Are there any particular trends for wedding flowers this year?

Wild and rustic is back on trend this year. Brides are loving lots of foliage and texture to create a ‘just picked’ country garden look. I love this as loose and informal floristry is more my style.

What tips or advice can you offer to couples who want to find the right florist for them?

Make sure you are on the same wavelength as your florist and you are confident they share the same vision as you. Ask to meet for a consultation so you can chat in person and ensure that you want them to be a part of your big day.

Is there anything that you would love to do for a wedding that you haven’t yet done?

I have decorated staircases before but on a relatively small scale. I would love to completely cover a sweeping staircase with a big juicy arrangement so it looks like the happy couple are walking through a secret garden!
Thanks so much to Rosie Welch for answering my questions! If you would like to get in touch with Rosie about your wedding flowers you can find her contact details on her website.